While it is difficult to determine the exact ranking of gambling companies in terms of their responsible gambling initiatives, here are 10 major companies that have made significant strides in promoting responsible gambling:
1. Kindred Group: The company has implemented various measures, such as their “Player Safety Early Detection System,” to identify potentially harmful gambling behavior and intervene accordingly.
2. GVC Holdings: With their “Changing for the Bettor” strategy, GVC aims to create a safe and enjoyable gambling environment for customers. They have set ambitious responsible gambling goals and regularly update their initiatives.
3. Bet365: Bet365 has implemented self-exclusion tools, time and spending limits, and offers comprehensive information and resources to help customers gamble responsibly.
4. William Hill: The company has introduced various responsible gambling tools, such as deposit limits, betting history tracking, and time reminders, to aid their customers in controlling their gambling habits.
5. Paddy Power Betfair: Paddy Power Betfair actively promotes responsible gambling and offers tools like deposit and session limits, reality checks, and time-outs to help customers maintain control.
6. Betway: Betway has committed itself to promoting responsible gambling and provides its customers with self-help tools, educational resources, and support to ensure a safe gambling experience.
7. 888 Holdings: Through their “Safeplay” initiative, 888 Holdings focuses on player protection, self-exclusion tools, and educating customers about responsible gambling practices.
8. Ladbrokes Coral: The company offers responsible gambling tools, including deposit limits, time-outs, and self-exclusion options, to help customers manage their gambling activities responsibly.
9. Flutter Entertainment: Flutter Entertainment, the parent company of well-known brands like Paddy Power and Betfair, has implemented various responsible gambling initiatives and collaborates with organizations to address problem gambling.
10. Rank Group: Rank Group actively promotes responsible gambling through their “Keep it Fun” initiative, providing customers with self-help tools, information, and support on responsible gambling practices.
While these companies have made significant strides in responsible gambling initiatives, it’s important to note that responsible gambling is an ongoing process, and many other gambling companies are also working towards achieving these goals.